Senior Product Marketing Manager at WorldStrides
Utilizing creative strategy through direct mail marketing, email marketing, design, and digital marketing, each year I helped over 3000 high school students test-drive a career at some of the most prestigious colleges and universities.✔️ Strategy: Target and invite high achieving high school students to explore their dream careers using direct mail invitations and email nurture series.✔️ Tools: Direct mail, custom built email nurture series, and digital marketing.
Founder & Email Marketing Manager of Sunday Money, 8AM, Friday Digest
Responsible for the launch, branding, curation, delivery, and growth of newsletters to a collective audience of over 100,000 loyal fans.✔️ Strategy: Curate problem solving content to a targeted audience using digital marketing and creator collaborations.✔️ Execution: Beehiiv, Digital Marketing
Founder & E-commerce Director of Wildly Good & Eastern Outer
Founded and scaled (and sold) two outdoor apparel brands.Wildly Good started with a pair of the most comfortable Merino wool socks and blossomed into a full e-commerce business with multiple brands and thousands of SKUs. I delivered custom-made goods to loyal fans across the globe using social media, email marketing, and influencers.Eastern Outer designed and sold quality eyewear for all outdoor adventures.✔️ Strategy: Use social media rock stars to showcase products in the wild. Digital marketing efforts drove leads to email nurture series. Social re-marketing with unique offers.✔️ Execution: Shopify, Klaviyo, Facebook/Instagram
Full-Service
at Your Service
From startup to scale, I've had a hand in all aspects of growth marketing with an inbox-first strategy.As your full-service Email Marketing Manager, I will...✔️ Design a strategy to reach your audience
✔️ Create systems and nurture series to increase conversion
✔️ Reduce your reliance on paid advertising
✔️ Increase LTV and generate more revenue
